PTSD UK – Our brand

PTSD UK – Our brand

One of the main missions of PTSD UK is to raise awareness of Post Traumatic Stress Disorder in the UK – this means that we need to have a strong, memorable and recognisable brand for the charity.

Inguz - PTSD UK logo
Viking Rune – ‘Where there is a will, there is a way’


Our logo has been created with a huge amount of thought behind it – and it’s much more than just a colourful shape.

The main structure of the PTSD UK logo comes from an ancient viking symbol – Inguz. The meaning behind this symbol is one of new beginnings – something we hope that PTSD UK can give to sufferers of PTSD.

It is also a ‘rune of transitions and which may call for us to leave the past and matters of previous situations behind us – it implies mental and emotional strength – the strength needed to achieve completion of a task, phase, or situation – and to move into a new cycle. Simplified it means ‘where there’s a will, there’s a way’ and this has huge resonance with Post Traumatic Stress Disorder, and the process of treatment and healing from it.

From this main structure, we created our logo – which is actually comprised of 4 arrows, which signals the integration of the four selves: physical, emotional, mental and spiritual.

PTSD UK Charity logo
Our PTSD UK Charity logo

The arrows look back, forward, back and finally forward and therefore drive toward completion, totality and a return to a life without PTSD (whilst acknowledging that it’s not necessarily a straight path through treatment to wellness).

PTSD UK Colours

Our colour scheme is comprised of colours of the lotus flower. The lotus flower is a symbol of strength in adversity – it has the ability to rise from the mud, bloom out of the darkness and radiate into the world.

  • Teal: Courage
  • Pink: Hope
  • Orange: Success
  • Purple: Balance
  • Grey: Sincerity
  • Lime Green: Confidence

The meaning behind the PTSD Uk Blue sky and clouds

You know the days where you just feel good. Your energy is high, you feel motivated and ready to take on the world. This is your blue sky. It may feel like it’s been a while since you’ve seen it, but it’s always there.

In the sky there are also clouds. Everyone has clouds: work stress, family stress, low motivation, money worries etc but the clouds that PTSD can bring can feel VERY dark, VERY large and almost endless.

Sometimes a cloudy day is easy to manage, but sometimes the clouds build up and even feel like a storm is coming.

But what is important to remember is that clouds will always move. The blue sky is ALWAYS there, even if you can’t see it at the moment. Behind every cloud is blue sky.

Tomorrow CAN be a new day.

Are you looking to fundraise for PTSD UK?

THANK YOU!!  We are a small charity so our main goals at the moment are to increase awareness that we exist (so people can get the support and information they need) and to maximise fundraising to allow us to achieve our mission of supporting everyone in the UK affected by PTSD, no matter the trauma that caused it.