One of the main missions of PTSD UK is to raise awareness of Post Traumatic Stress Disorder in the UK – this means that we need to have a strong, memorable and recognisable brand for the charity.
Our logo has been created with a huge amount of thought behind it – and it’s much more than just a colourful shape.
The main structure of the PTSD UK logo comes from an ancient viking symbol – Inguz. The meaning behind this symbol is one of new beginnings – something we hope that PTSD UK can give to sufferers of PTSD.
It is also a ‘rune of transitions and which may call for us to leave the past and matters of previous situations behind us – it implies mental and emotional strength – the strength needed to achieve completion of a task, phase, or situation – and to move into a new cycle. Simplified it means ‘where there’s a will, there’s a way’ and this has huge resonance with Post Traumatic Stress Disorder, and the process of treatment and healing from it.
From this main structure, we created our logo – which is actually comprised of 4 arrows, which signals the integration of the four selves: physical, emotional, mental and spiritual.
The arrows look back, forward, back and finally forward and therefore drive toward completion, totality and a return to a life without PTSD (whilst acknowledging that it’s not necessarily a straight path through treatment to wellness).
Our colour scheme is comprised of colours of the lotus flower. The lotus flower is a symbol of strength in adversity – it has the ability to rise from the mud, bloom out of the darkness and radiate into the world.
- Teal: Courage
- Pink: Hope
- Orange: Success
- Purple: Balance
- Grey: Sincerity
- Lime Green: Confidence