PTSD UK – Our brand

One of the main missions of PTSD UK is to raise awareness of Post Traumatic Stress Disorder in the UK – this means that we need to have a strong, memorable and recognisable brand for the charity.

Inguz - PTSD UK logo
Viking Rune – ‘Where there is a will, there is a way’

Our logo has been created with a huge amount of thought behind it – and it’s much more than just a colourful shape.

The main structure of the PTSD UK logo comes from an ancient viking symbol – Inguz. The meaning behind this symbol is one of new beginnings – something we hope that PTSD UK can give to sufferers of PTSD.

It is also a ‘rune of transitions and which may call for us to leave the past and matters of previous situations behind us – it implies mental and emotional strength – the strength needed to achieve completion of a task, phase, or situation – and to move into a new cycle. Simplified it means ‘where there’s a will, there’s a way’ and this has huge resonance with Post Traumatic Stress Disorder, and the process of treatment and healing from it.

From this main structure, we created our logo – which is actually comprised of 4 arrows, which signals the integration of the four selves: physical, emotional, mental and spiritual.

PTSD UK Charity logo
Our PTSD UK Charity logo

The arrows look back, forward, back and finally forward and therefore drive toward completion, totality and a return to a life without PTSD (whilst acknowledging that it’s not necessarily a straight path through treatment to wellness).

Our colour scheme is comprised of colours of the lotus flower. The lotus flower is a symbol of strength in adversity – it has the ability to rise from the mud, bloom out of the darkness and radiate into the world.

  • Teal: Courage
  • Pink: Hope
  • Orange: Success
  • Purple: Balance
  • Grey: Sincerity
  • Lime Green: Confidence


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